Social Media Numbers & Rankings For All 32 NFL Teams: Facebook, Twitter & Instagram

@RealShaneGray

As you likely know, social media is a major thing in today’s world. Outlets like Facebook, Twitter and Instagram (IG) dominate the free time of many Americans.

According to statistia.com, an estimated 185 million Americans used some form of social media in 2016. Statistically, 78 percent of Americans possessed at least one account last year, up five percent from the previous year and eleven percent from 2014. When this year’s data comes in, you can bet that at least four of every five U.S. citizens will have had one or more social media profiles set up.

With such a large percentage of people in the United States utilizing social media, one can gauge how interested society at large is in various people, products and sports teams. In this case, one can track these sites to measure the popularity — or relative unpopularity — of the NFL’s 32 teams.

As the data across the platforms of Facebook, Twitter and IG vividly illustrate, regularly successful franchises like the New England Patriots, Dallas Cowboys, Green Bay Packers and Pittsburgh Steelers attract huge followings.
While it should come as no surprise that perennial winners like the Patriots and Cowboys have amassed huge social media audiences, it is notable that recent and/or long term on-field success — not market size — drives the popularity of NFL clubs, as evidenced by the large followings for organizations in small to mid-sized markets like the Packers, Steelers and Carolina Panthers and the relatively small followings for big market clubs like the Los Angeles Rams and New York Jets.

With all that said, I have shared the most up-to-date like and follower numbers from the three largest social media sites (Facebook, Twitter and Instagram) for all 32 NFL franchises below.
It should be noted that the Rams and Los Angeles Chargers likely carry a significant social media following from St. Louis and San Diego, respectively, both from those who continue supporting the team as well as those who have yet to unlike or unfollow those club’s accounts.

Facebook
1. Cowboys: 8.767 M
2. Patriots: 6.968 M
3. Steelers: 6.516 M
4. Packers: 5.454 M
5. Broncos: 4.464 M
6. 49ers: 4.220 M
7. Bears: 4.118 M
8. Seahawks: 4.083 M
9. Saints: 4.064 M
10. Giants: 3.983 M
11. Raiders: 3.409 M
12. Eagles: 3.026 M
13. Panthers: 2.397 M
14. Ravens: 2.359 M
15. Colts: 2.277 M
16. Dolphins: 2.242 M
17. Texans: 2.197 M
18. Vikings: 2.108 M
19. Falcons: 2.041 M
20. Jets: 2.001 M
21. Redskins: 1.983 M
22. Lions: 1.917 M
23. Chargers: 1.607 M
24. Chiefs: 1.553 M
25. Cardinals: 1.456 M
26. Browns: 1.269 M
27. Bengals: 1.197 M
28. Buccaneers: 938 K
29. Titans: 927 K
30. Bills: 859 K
31. Rams: 759 K
32. Jaguars: 592 K

Twitter
1. Patriots: 3.2 M
2. Cowboys: 2.76 M
3. Broncos: 2.14 M
4. Panthers: 2.01 M
5. Steelers: 1.9 M
6. Seahawks: 1.8 M
7. Packers: 1.71 M
8. Eagles: 1.55 M
9. 49ers: 1.54 M
10. Falcons: 1.47 M
11. Giants: 1.45 M
12. Bears: 1.37 M
13. Texans: 1.36 M
14. Jets: 1.1 M
15. Ravens: 1.09 M
16. Saints: 1.08 M
17. Lions: 1.07 M
18. Raiders: 965 K
19. Redskins: 932 K
20. Chiefs: 828 K
21. Browns: 824 K
22. Vikings: 820 K
23. Colts: 799 K
24. Dolphins: 790 K
25. Bengals: 703 K
26. Cardinals: 695 K
27. Bills: 690 K
28. Chargers: 636 K
29. Buccaneers: 610 K
30. Titans: 540 K
31. Rams: 482 K
32. Jaguars: 434 K

Instagram
1. Patriots: 2.5 M
2. Cowboys: 2.3 M
3. Seahawks: 2 M
4. Steelers: 1.5 M
5. Panthers: 1.4 M
5. Giants: 1.4 M
7. Packers: 1.3 M
7. 49ers: 1.3 M
9. Broncos: 1.1 M
10. Raiders: 1 M
11. Eagles: 953 K
12. Texans: 898 K
13. Ravens: 721 K
14. Saints: 700 K
15. Dolphins: 679 K
16. Falcons: 663 K
17. Bears: 636 K
18. Redskins: 572 K
19. Cardinals: 542 K
20. Chiefs: 530 K
21. Vikings: 510 K
22. Jets: 509 K
23. Lions: 500 K
24. Colts: 486 K
25. Chargers: 463 K
26. Browns: 432 K
27. Rams: 385 K
28. Bills: 359 K
29. Bengals: 330 K
30. Jaguars: 283 K
31. Buccaneers: 281 K
32: Titans: 261 K

Follow me on Twitter @RealShaneGray 

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2 Responses to “Social Media Numbers & Rankings For All 32 NFL Teams: Facebook, Twitter & Instagram”

  1. It’s not the Rammies paltry following on social media that gets my attention, it’s Jacksonville poor showing due in part to their tiny market size.

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